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Tapped by Joe Russo (Avengers) to create a PSA to warn of counterfeit stem cells on the market, and how they differentiate from the only authentic, trademarked Desawa MUSECELLS by MCI. This was the most realistic AI characters created to date. A hybrid shoot with Dr. Jeff Wiegers on a soundstage, and complex workflow allowed the intricate morphs and shifting humans feel seamless. While you are looking at AI-generated characters — their hair, their bodies, their clothes, and the world—- they are grounded in the real, raw performances. The added challenge was to maintain medical accuracy and authenticity with respect to the design of the cells and how they behave, the medical environments, wardrobe and procedures during procurement of the cells. All this had to be extremely accurate.​

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